Sponsored by E - The Environmental Magazine
For most animal organizations and advocates, the budget for full-time media relations assistance is minimal. This workshop will identify the most important components of an effective media outreach strategy, providing tips on how to leverage various media platforms. We will discuss how to identify and pursue media opportunities that directly and positively impact an individual issue, how journalists work and what they need from you, how to effectively react to a media story, and how to best pitch and prepare for media interviews.
